MARKETING THOUGHT-A-DAY: Is there an easy way to write compelling headlines?

Friday, June 22, 2007

Is there an easy way to write compelling headlines?

Hi,

Every piece of copy has to start somewhere. Like a speech or a conversation. In copy it is usually a headline or an opening statement. How do we approach writing a headline, using the vocalising technique?

Think of it this way: You've got news - great news for the person you are writing to. Imagine rushing into the room and blurting out your news... What's the first thing you would say?

That's your headline.

Cheers!

Michael

PS. The next line of copy is the second thing you would say in our imaginary situation. Speak your news.

1 comment:

Poster said...: I love this idea, because you break down all of your thoughts and refine it down to a few simple words. When you burst into a room you have to be careful what you say because you need peoples instant attention and you have a limited amount of time.; 1:06 AM

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Michael Kiely is a Hall of Fame marketer. He made his name as a multi-award-winning creative director and copywriter. He forged a career in brand strategy. He innovates online campaigns - creating the Online Campaign of the Decade (pending) in the famous "Adopt A Sheep" program. His career client roster features Toyota, Lexus, Macquarie Bank, American Express, Fuji Xerox, Australia Post, and numerous other top echelon brands. He won 12 US Echo Awards, ADMA Awards, a Caples Award, and a Chicago Direct Marketing Association Award, plus several David Ogilvy Awards before he stopped entering awards. He has been a panel judge on numerous award systems in marketing. He has been a keynote speaker at many conferences around the world. His thoughts on marketing have been highly valued by marketing professionals and readers of Marketing Magazine for more than 20 years. He has time available for advice and projects and would welcome your enquiry.

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MARKETING THOUGHT-A-DAY

Friday, June 22, 2007

Is there an easy way to write compelling headlines?

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