Most voters vote on perceptions. Howard is the master political marketer. He knows that symbolic acts are the most powerful communications. He uses enquiries to convince voters that he's on the job. The Nuclear Power enquiry. The Carbon Trading enquiry. Staged events. Like Communist Chinese show trials in which the accused admit their guilt and are denounced by the masses and led out to execution.
What symbolic acts can you use to win the voters over in a public issue?
COPYSCHOOL IS IN:
When writing copy with your natural voice, don't think about where to start. Start wherever you like. It's your copy. Start talking.
Michael
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