Hi,
I searched high and low for the famous Saatchi & Saatchi ad about flies shitting on food before people eat it. It made S&S famous. I wanted to show you how the ad 'vocalises'. I couldn't find it, but I found the copy - it is used by insecticide companies in their markting materials. Listen to its voice...
"Flies cannot eat solid food, so to soften it up, they vomit on it. Then they stomp the vomit in to form a liquid, adding a few germs for good measure. After this, they suck it all back up again, dropping excrement all the while. And when they’ve finished eating – it’s your turn."
What do "vocal" ads have that "literary" ads don't?
They use short words, And short sentences. And vivd imagery.
CHeers!
Michael
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