Well not really 'a day'. In fact it doesn't specify which day. Just "A DAY". You will get a 'thought' when there is one worth getting. Maybe I should rename the site "Try to have a thought a day" YOU CAN HAVE 'MARKETING THOUGHT A DAY' RSS FEEDBLITZ EMAILED TO YOU BY VISITING WWW.MICHAELKIELYMARKETING.COM.AU AND SIGNING ON FOR THE SERVICE. (Not every day, thought. You won't ready them all.)

Sunday, June 03, 2007

We're baaaaaaack!

Hi,

Sorry to have been so silent. We lost the database when a tsunami of love craashed our systems (see last post). We lost you...

We have a new system now - RSS Feed is an email syndication tool that my colleague Fred Schebesta installed for me tonight.

You'll be sent an email with a link to the blogsite where the Thought Of The Day lays waiting for you. You can read it any time you like. Or read a week's worth in one go.

If you don't want to be in it, there's an opt out address.

Now for today's lesson: "Plan for the worst and hope for the best."

When planning a program or campaign, think to yourself: "What's the worse that can happen?" (Loss of database through a systems crash.) Then plan for it. And hope it never happens.
It sounds a little paranoid, but it works.

Michael

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