COPYSCHOOL IS IN: Hitler came on the scene just as radio was arriving as a mass medium. And he discovered something only people in radio know: the spoken word dramatised can reach into the soul of the listener. He used it to control Germany. The Nuremburg rallies were broadcast. RAdio is described as 'the theatre of the mind' by those who have been trained to write for the medium.
Maybe the same dynamic that makes radio so powerful - 'voices in my head' - makes copy that we subvocalise so enchanting.
EXERCISE: Listen to Under Milk Wood, by Dylan Thomas. The Richard Burton edition. A movie could not do it justice.
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