Hi,
It's amazing how dumbed down you have to make issues to get through to the smartest journalists like
Laurie Oakes and Kerry O'Brien. You have to pitch issues like a discount furniture warehouse commercial.
They deal in simplicities because their audiences don't want to have to think too hard. (It's the
convenience culture. News best served like a Big Mac.) Their audiences want simplicities, and if you want
their ear, you must KISS. You must practice the art of simplification everyday. It's easy to complicate
things. Harder to simplify.
Michael
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