For the non-copy nano readers: Why is Woolworths offering the same discount Coles is offering at the bowser (4¢ + 4¢)? Stalemate = guaranteed losses. Unless they are squeezing the others out of the market long term, to then set about plundering...? Driving retail sales inside? (Afterall they are shopkeepers, not oil companies.)
COPYSCHOOL IS IN: Why do more people remember what SHakespeare wrote and what Jesus said? Because they told stories to make their points. And what do people do when reading stories? They subvocalise (hear the words spoken in their heads). and they remember more... So what will a copywriter do, knowing this? Tell stories. (Read Jon Caples famous ad headlined "They laughed when I sat down at the piano...."
Heard any good copy lately?
MK
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