They're called 'Goldola Ends'. They used to be rounded like the prow of a boat but they can be any shape. They're the stacks of product ("pile 'em high") at the end of supermarket aisles.
And they are hot!
Anything in a goldola end instantly becomes desirable. It seems that consumers believe they're getting a good deal - like some sort of 'discount barrel' effect. Yet see how neglected the real discount barrel is.
Could it be a case of body language? I remember some research into sales promotion graphics from the 80s which found that people react to the appearance of a sale, whether the discounts are genuine or not. Big gaudy 'sale' signs evince the same reactions from consumers, no matter the substance of the savings.
Go figure.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment