A lesson from Lenin

"Ceaselessly explain" said VI Lenin, the Father of the Russian Revolution.
Whatever you thought of the Soviets, the achievement of turning one of the world's largest and most conservative countries on its head was amazing.

While there was a fair bit of rifle butt and gulag involved in convincing the Russian people to follow Marx, there is a lesson for marketers in Lenin's words.

You should bore yourself with your message because you are ceaslessly explaining. Your technical superiority, your advantages over the competition - only by ceaselessly explaining will you get your point across.

This is because people aren't likely to be as enthusiastic about your marketing communications as you are. They have their minds on something else. Unless you are monotonously explaining your story, you won't be there when they eventually decide to pay some attention.