Good morning,
Now we know that a small group of people within any community are word of mouth "nodes". Some call them 'influentials'.
Next challenge is to find them. There are three types of 'nodes' or 'network hubs': 1. 'Mavens' 2. 'Connectors' 3. 'Salespeople'
Mavens are information junkies. Connectors are highly connected socially and in business. Salespeople can't help selling their friends on the latest piece of 'the new' they have acquired.
A 'network hub' is usually a combination of all three.
How do you find them? They visit expos and trade shows. They volunteer for information, eg. sign up for updates. They subscribe to specialist magazines and websites. They join test panels and pilot schemes. They put up their hands for beta versions of product. They sign up for webinars. They go to networking functions. They are journalists and editors and event organisers and association executives and politicians and community organisations leaders and volunteers and church leaders...
Cheers!
Michael Kiely
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