Radioactivity ideas

And another thing about radio is that it can create community.

Hugh Mackay described talkback radio as the 'electronic neighbourhood'. Listen to late late night talkback and you'll hear callers referring to to other listeners and regular callers - a community of insomniacs.
Here's an idea that I gave to Toyota some timeå ago which they didn't action but which you might adapt::

Select the lowest rating talk station in your catchment. Select its lowest rating time (within reason) and offer to buy an hour or two for twice what they would make as ad revenue for that time (Peanuts).

Run your own talkback session for your customers and users of your product. Advertise it in the media and have some product boffins availabel to answer qquestions.

Pretty soon you'll have a lot of customers (and prospective customers tuning in.... A community forming around your product.
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Cheers!

Michael Kiely