Hi,
One of the most effective mail pieces I have ever seen was created by my ex-partner Barry Groom. A postcard from Cannes, with handwriting in blue, including crossed-out mistakes, from Steve Visard, was sent to members of the Screen Producers' Association to goose numbers attending the annual conference. It had humour and personality, and the impact of 'faux' personalisation which wasn't hard to see through. But a personal post card is the first thing you look at when collecting your mail. Short. Personal. Usually from someone close.
The conference had its attendance records broken.
Do you see the theatre and dramatic potential of direct mail?
Cheers!
Michael Kiely
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