Hi,
Radio has another strength: it is a personal medium. People have very close relationships with their radio stations. Your choice of station is very personal - and says a lot about you. People consider the radio a companion.
This is why people like Allan Jones and others become tribal leaders. Hitler used radio heavily while establishing his Nazi regime because he recognised that it reached down into the soul of the listener.
Few advertisers exploit this personal dimension.
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Cheers!
Michael Kiely
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