Hi,
The reason Word Of Mouth is gaining traction in the marketing community is because marketers need more credible channels of communication, having polluted the others with spin and bulldust. People are less likely to trust companies now than ever before. US figures reveal the percentage of consumers who consider information from companies is believable hovers at 18% for automotive companies, 16% for insurance companies.
Who do people trust more than companies? Each other.
Cheers!
Michael Kiely
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