My friend Robyn Henderson teaches networking skills. (More about that in a later post*.) She says the best way to start a two-way relationship with a good business contact is to send them some business... Simple. Direct. Compelling.
The same goes for editors or producers of media outlets. Send them story ideas. Not just glamour pieces on you or your product or your client. Real hard stories.
Analyse the outlet. What content do they use. Brainstorm some story suggestions. Some of them can involve you. You'll be helping them do the hardest part of their job. And you'll be noticed... And valued... And listened to. '
'Isn't that what you want?
Cheers!
Michael Kiely
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