Hi,
Public Relations started as Press Relations and that's what it does best. Publicity. Several years ago the PR industry claimed 70%-80% of everything that appears in the media is placed there by PR agencies.
Don't waste your time trying to run your own PR - get a professional. They'll be at it all the time whereas you'll be distracted.
Publicity isn't 'free ink'. Nothing's free. But it's better value for money than advertising. (Let's face it, anything's better value for money than advertising.)
Cheers!
Stats
Marketer of the Decade (Again)
Michael Kiely is a Hall of Fame marketer. He made his name as a multi-award-winning creative director and copywriter. He forged a career in brand strategy. He innovates online campaigns - creating the Online Campaign of the Decade (pending) in the famous "Adopt A Sheep" program. His career client roster features Toyota, Lexus, Macquarie Bank, American Express, Fuji Xerox, Australia Post, and numerous other top echelon brands. He won 12 US Echo Awards, ADMA Awards, a Caples Award, and a Chicago Direct Marketing Association Award, plus several David Ogilvy Awards before he stopped entering awards. He has been a panel judge on numerous award systems in marketing. He has been a keynote speaker at many conferences around the world. His thoughts on marketing have been highly valued by marketing professionals and readers of Marketing Magazine for more than 20 years. He has time available for advice and projects and would welcome your enquiry.
No comments:
Post a Comment