... And that's why I missed Friday's "Thought". Anyway they didn't make me have sex with anyone on the flying saucer.
Many popular (read: trashy) publications and programs have headlines like the one above... And your press release and your product story has to compete with that. A good publicist does the editor's job for them. They think like an editor. They think: "How can I spin this story to appeal to this readership? Could aliens abduct my client?"
Most failed attempts to get coverage in the media fail for one of two reasons:
1. There is insufficient excitement in the product story.
2. There is no attempt to make the story relevant to the audience.
Most press releases I have received in my 20+ years are as exciting and enticing as cold cabbage.
Read your company's press releases. What are they like? Do they excite you?
Cheers!
Michael Kiely
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