Hi,
Professional operations - that are taken seriously by the media - have comprehensive "press areas" on their websites which cater to journalists. Latest press releases (plus archives), speeches, a full array of photographs of product and key people, product specifications, even video. Plus contact details.
You'll be surprised who'll go there - prospective clients, people looking to join you, regulators, etc. Not just journalists. Your press area is full of facts and is easily digested.
It surprises me a.) how many corporate websites don't have press areas and b.) how many that do keep non-journalists out by password protecting them.
Cheers!
Michael Kiely
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment