Well not really 'a day'. In fact it doesn't specify which day. Just "A DAY". You will get a 'thought' when there is one worth getting. Maybe I should rename the site "Try to have a thought a day" YOU CAN HAVE 'MARKETING THOUGHT A DAY' RSS FEEDBLITZ EMAILED TO YOU BY VISITING WWW.MICHAELKIELYMARKETING.COM.AU AND SIGNING ON FOR THE SERVICE. (Not every day, thought. You won't ready them all.)

Thursday, July 13, 2006

PR Lessons from John and Peter, ex-buddies

Hi,

PR is not about covering up because the truth will always surface.
PM John Howard projects an image of honesty. In fact, he is not truthful. Remember the 'never ever GST'? 'Children overboard'? Despite all his skills, the truth has surfaced about John Howard. Peter Costello has revealed it in a king hit attempt to knock Howard out of the top job. Howard cannot suggest Ian McLauchlan is lying. He attended the 1994 meeting as Howard's witness and took notes. Costello sought only to make one point about Howard. Howard,in return, made one point about Costello. The Prime Ministership is not something to be bartered.* Anyone who thinks otherwise is guilty of "hubris and arrogance." Bingo. The truth about Peter Costello. Howard's counterpunch. What makes a government under Costello unelectable? His arrogance. Another lesson in PR from our leaders: choose your target well. Peter Costello is playing to anyone who'll listen, hoping we'll all turn away from a man who's word can't be trusted. Howard is playing to the 100 parliamentarians who elect the PM and whose continued seat in Government depends on the electability of the PM. Guess who'll win?

Cheers!

Michael

PS. One of our fellow readers wrote me to say this was just a storm in a tea cup. How many politicians cnca you fit inside as tea cup?

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