Hi,
When I was playing in a rock band I got the roadies to take all the switches off my guitar bar one - the volume control. It made no difference to the sound, in fact I found I could control the sound by pressure on the strings and the neck of the guitar. This week I bought a new camera - x12 zoom, image stabilisation, Leica lens, a gazillion pixels. But setting it up and coming to grips with the functionality will require hours of study. I need simplicity. Manufacturers don't hire simplifers, only complicators, over-engineering products to amuse themselves. What is so smart about shutting people out through technical "sophistication" (which is in reality 'crude' and 'primitive') akin to an alien language. I don't believe I am a segment of one. There is a huge market of non-geeks. The 'single switch' people like me. Compulsory geekdom is the rule. Make a motsa. Simplify. Tap the silent, suffering mass market.
Cheers!
Michael
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1 comment:
Michael,
That is precisely why Apple's iPod and iPhone are being so successful. In his book "Don't Make Me Think", Steve Krug applys this philosophy to web site design. Just compare Apple's web site to Telstra's or Microsoft and you can see the elegant simplicity required in today's hi tech world.
Mike
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