Hi,
Jiffy Lube increased response to a newspaper insert in the USA by offering to 'neutralise' the carbon emitted by the customer's vehicle over the period until the next scheduled service. It buys carbon credits for a few dollars (and probably include the cost in the bill). The psychological effect of a small gesture, at a certain time in the developing climate change awareness in the USA, can be extraordinary.
Cheers!
Michael
PS. No bank story today.
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