Hi,
I had a moment of mirth this morning, thanks to my ex-bank, the NAB. I still have some cards with them, but we moved the business after years of being treated like sheep.
I took a call from someone at the bank’s call centre who was ID-ing me for the cards – giving me a password, etc. Just a few questions: what is your full name? Got that one right. Date of birth: I gave it. No, that’s not what I have here, said our ‘customer service officer’. “Well I aught to know my birth date better than you would,” I said.
Then came the punch line: “Now you’ll have to go to a branch and show them your driver’s licence and we can change our records.” I was dumbstruck. For half a second. “No, I won’t be going anywhere.” (It is 38km to the nearest town where there’s a sub-branch of said bank. We live in the bush.) “It’s your stuff up. You sort it out!” CSO: “I’ll have to speak to a manager.” By this time I had abandoned the phone to my wife who has endless resources of patience with ‘customer service’ people.
The CSO eventually called our ex-branch and someone there looked up the file and bingo! If the NAB got a basic fact like DOB wrong after more than a decade of doing business with us, what other data do they get wrong? My balance?
What can we conclude about my former bank from this incident? One: it is standard practice to force customers to go to a branch to verify their details when the bank gets it wrong. The call centre operator gave me the instruction without reference to a manager. The “Go To A Branch” instruction must be written into the bank’s call centre script. Standard practice. Two: It hasn't changed.
Well not really 'a day'. In fact it doesn't specify which day. Just "A DAY". You will get a 'thought' when there is one worth getting. Maybe I should rename the site "Try to have a thought a day" YOU CAN HAVE 'MARKETING THOUGHT A DAY' RSS FEEDBLITZ EMAILED TO YOU BY VISITING WWW.MICHAELKIELYMARKETING.COM.AU AND SIGNING ON FOR THE SERVICE. (Not every day, thought. You won't ready them all.)
Thursday, September 13, 2007
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment