Not all mouths are valuable

Hi,

Remember Pareto's Principle - the 80:20 Rule?

It applies to word of mouth. Not everyone feels confident enough of their opinions to want to share them with others.

In fact, it is less than 20%, according to experts in the area who put it closer to 10%-15%.

Now that makes word of mouth marketing manageable.

So now we have Kiely's WOM Rule No. 1 - target talkers. (Rule No.2 - give them something to talk about. Rule No. 3 - encourage them to talk about it. Rule No. 4 - keep your ear to the ground.)

Cheers!

Michael Kiely