Manipulated in the supermarket

Ever wondered why the milk, bread and meat sections of the supermarket are always down the back of the store?

That's right - to get you to walk past all the other stuff to get to the essentials.

The point of sale people used to claim (I don't know that they still do) that 80% of purchase decisions are made in store and on impulse. If they are only half right, those shelves are seductive.

Make a habit of thinking about the sales environment when you are in one, like a well-organised retail outlet. You will learn a lot about creating the sales infrastructure. (More things to look for in our next 'thought'.