Late, not great

The only thing I want to be late for is my funeral, but Laggards would be late for anything.

The Laggards:

(1) not opinion leaders,
(2) isolated,
(3) look to the past,
(4) suspicious of innovations,
(5) long decision process, and
(6) limited resources.

If you're fishing in this pond, good luck. Just know they are there, wearing their cardis and drinking chardi...