The Medium was not the message when John Winston Howard appeared on UTube this week. Nothing could make the PM look or sound hip to a younger audience. A hip medium doesn't make unhip content hip. (Hip = cool)
The PM delivered an old technology production on a new technology platform. That's where newsreaders on television came from: radio. And early radio was like newspaper reports read out.
The other guy, Rudd, his glasses look 21st century at least, but he's equally as charismatic at the PM.
10 point gap won't close? Need a Tampa, a terrorist attack, a bold plan to let everyone's favourite team win the grand final, a rabbit in every hat, and somewhere else in the world where we can send our soldiers to shoot at people who wear funny clothes.
The secret to success for the PM is this: hold your fire. People aren't really listening. It's not the last minute yet.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment