Psychologist Jacques Lacan believes that, at our core, 'we are desire, we are bundles of wanting wants. But at the heart of this, what we most desire is to maintain the pleasurable tension of desire itself (which is ego’s wanting to continue to exist, since its own existence is predicated upon desire).'* AMAZING! That's what the Dalai Lama says. 'We learn at a very young age that we are disappointed when we are fulfilled. And so what we most want is to keep right on wanting. It explains a lot about consumer society and the contemporary self, where people seem to get so much and yet want so much more, to never be fulfilled but to always be seeking.' says Robert Kozinets on Brandthroposophy.
The ego's desire to exist seperately from the rest of the universe (which is an illusion - the ego is fooling itself) runs counter to the spirit's instinct to seek 'Oneness'. Therefore the essence of marketing is hostile to spiritual awareness.
BUT HOLD ON? Doesn't Deppak Chopra create desire for his latest book, tour or course? Isn't the Mind Body Spirit movement a marketing machine, selling crystals, angel cards, and mantras? What does the Dalai Lama say to that?
*The words are Robert Kozinets's.
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