Appealling to "Visuals" and "Verbals"

Hi,

Learning experts tell us we each have a favoured communications format: words, images, sounds... Not everyone likes reading copy. This is why most popular publications (like supermarket magz) are heavy on photos and light on words. You appeal to more readers when you favour visuals to carry the message. In advertising and marketing collateral, use flow charts, bar charts, illustrations, etc. whenever you can. Especially when you have a 'concept' for readers to understand. And for the "Verbals", those among us who prefer to receive their information through the ear, you can offer podcasts or CD presentations.

The guiding principle should be this: give people as many channels to access your message as possible. (Just as you should give people as many ways to buy your product as possible...)

Cheers!

Michael