The brand "Made in China" is taking a belting in its overseas markets. Their exported manufactured goods are getting press like this in the US:
"HOMELAND INSECURITY
Is China trying to poison Americans and their pets?
U.S. market flooded with foods unfit for humans, tainted with carcinogens, pesticides, bacteria, drugs..." The Government official who took bribes to allow the manufacture of pharmaceuticals that killed people has been sentenced to death. Children's toys are being recalled at unprecedented rates.
If your product is manufactured in China, does location feature in your risk management strategy?
COPY SCHOOL IS IN
Let's 'voice' this email I received recently. Read it and listen to the voice of
Xanthe Comino from Boolarong Press:
"10th July 2007
Dear Sir/Madam,
Attached is some information regarding our new range of books, which will
help you to write a diverse array of genres from comedy to science fiction.
To purchase on line visit our website www.boolarongpress.com.au or to order
over the phone call us on 07 3373 7855.
Regards,
Xanthe Comino
General Manager
Boolarong Press
Established 1978
v +61 7 3373 7855
f +61 7 3373 8611
e mail@boolarongpress.com.au
w www.boolarongpress.com.au"
OK, HOW DOES IT SOUND TO YOU?
To me it doesn't sound like a person. It sounds like a machine. Would a person say this to me? If Xanthe had imagined we were having a telephone conversation, she'd have had a better result.
Other defects (areas for improvement)? PICK THE OTHER FLAWS IN THIS EMAIL AND TELL ME WHAT THEY ARE AND WHY VIA COMMENTS BELOW
Well not really 'a day'. In fact it doesn't specify which day. Just "A DAY". You will get a 'thought' when there is one worth getting. Maybe I should rename the site "Try to have a thought a day" YOU CAN HAVE 'MARKETING THOUGHT A DAY' RSS FEEDBLITZ EMAILED TO YOU BY VISITING WWW.MICHAELKIELYMARKETING.COM.AU AND SIGNING ON FOR THE SERVICE. (Not every day, thought. You won't ready them all.)
Tuesday, July 10, 2007
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