MARKETING THOUGHT-A-DAY: Peter Costello to ban consumer boycotts

Wednesday, August 29, 2007

Peter Costello to ban consumer boycotts

Peter Costello aims to ban consumer boycotts because they damage the economy.
The Trade Practices Amendment (Small Business Protection) Bill 2007 hit Parliament last week. Mr Costello said it was his "commitment to stand up for small business against thuggery and intimidation. It is vital, both for our economy and our way of life."
If a business is boycotted because it is considered ethically repugnant to buy its products, the ACCC can sue the boycott organisers to recover the company's lost profits. Mr Costello said: "Secondary boycotts can have a significant impact on our economy. They disrupt trade, they reduce output and they inhibit competition."
How many boycotts have there been lately? Why disempower consumers? Madness.

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Marketer of the Decade (Again)

Michael Kiely is a Hall of Fame marketer. He made his name as a multi-award-winning creative director and copywriter. He forged a career in brand strategy. He innovates online campaigns - creating the Online Campaign of the Decade (pending) in the famous "Adopt A Sheep" program. His career client roster features Toyota, Lexus, Macquarie Bank, American Express, Fuji Xerox, Australia Post, and numerous other top echelon brands. He won 12 US Echo Awards, ADMA Awards, a Caples Award, and a Chicago Direct Marketing Association Award, plus several David Ogilvy Awards before he stopped entering awards. He has been a panel judge on numerous award systems in marketing. He has been a keynote speaker at many conferences around the world. His thoughts on marketing have been highly valued by marketing professionals and readers of Marketing Magazine for more than 20 years. He has time available for advice and projects and would welcome your enquiry.

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MARKETING THOUGHT-A-DAY

Wednesday, August 29, 2007

Peter Costello to ban consumer boycotts

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