I received this email from Interflora...
"Dear Michael
It’s time again to think of a present for Dad, and let’s face it, he probably already has a shed full of power tools!"
Flowers would be appropriate for my Dad. He's dead.
The eletter ends: "Leave it to the experts this Father’s Day – Interflora." Experts with flowers, not database marketing.
When I worked at O&M and American Express was carpet-bombing Australia with letters that started: "Frankly the American Express Card is not for everyone..." Amex was sending card offers to dead people. Elderly widows would write their pleas in shakey handwriting: "How many times must I tell you: He's DEAD! Please stop."
We had these sorry Return To Senders pinned on the kitchen notice board. I took little interest then. I know now what we were doing to people.
Cheers!
Michael
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