The girls on our farm like McLeod's Daughters. Even though it bears no resemblance to life on the land round here... But the real world occasionally invades the show... and here is an opportunity for you and your brand/cause/message to make an appearance on a high rating soap (surely the best way to invade the popular mind). Two incidents on the show reveal this opportunity: The ALP's message about Workplace Agreements smacked the Government in the face when young mechanic Patrick Brewer was given a take-it-or-leave-it ulitmatum on a reduction of wages and increase in hours. "You can't do that!" said his girlfriend to the nasty boss. "Yes I can. It's the Law" said the nasty boss. Bullseye. Heartburn for the PM. The second example is the story about building 'leaky weirs' in eroding gullies to encourage vegetation growth after a drought and the issue of letting weeds grow because they have a job to do with the soil. This is a difficult concept for people to get their heads around - it is the theory promoted by my friend and colleague Peter Andrews (he was the subject of the first ABC Australian Story). The fastest way to make a concept popular is to simplify it and incorporate it in a popular story... as has happened. Parables.
How can you get a starring role for your concept/product/brand? Simple. Watch the show you think would be best fit. Observe how the themes are developed. Then send a briefing package to the show's producers and scriptwriters. (They're easy enough to find.) And they are always looking for new story ideas.
Cheers!
Michael
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