Well not really 'a day'. In fact it doesn't specify which day. Just "A DAY". You will get a 'thought' when there is one worth getting. Maybe I should rename the site "Try to have a thought a day" YOU CAN HAVE 'MARKETING THOUGHT A DAY' RSS FEEDBLITZ EMAILED TO YOU BY VISITING WWW.MICHAELKIELYMARKETING.COM.AU AND SIGNING ON FOR THE SERVICE. (Not every day, thought. You won't ready them all.)

Thursday, July 27, 2006

Crisis? What Crisis?

Hi,

You are interrupted at lunch by a phone call from someone at work saying the switchboard is melting down due to a barrage of calls from journalists wanting to speak to someone about the fact that your company was named in a court case as having engaged in illegal activity. Your financial director has resigned and left the building. No one has heard from your operations manager all day. "What should I say to them?" says your receptionist.

You simply say: 'Activate the Crisis Management Plan.' The what? A Crisis Management Plan is what protects you from reacting to unexpected catastrophic events like a rabbit caught in a spotlight. Every organisation should have one as part of their risk management strategy. (The what?)

More tomorrow... (Fingers crossed nothing happens until then.)

Cheers!

Michael Kiely

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