Well not really 'a day'. In fact it doesn't specify which day. Just "A DAY". You will get a 'thought' when there is one worth getting. Maybe I should rename the site "Try to have a thought a day" YOU CAN HAVE 'MARKETING THOUGHT A DAY' RSS FEEDBLITZ EMAILED TO YOU BY VISITING WWW.MICHAELKIELYMARKETING.COM.AU AND SIGNING ON FOR THE SERVICE. (Not every day, thought. You won't ready them all.)

Thursday, July 27, 2006

Crisis? What Crisis? 3

Hi,

You can plan for product tampering or any one of a thousand events just by playing 'what if' games.

Pepsi overcame a product tampering charge when it was able to prove the syringes weren't introduced to their cans during the production process. It had video surveillance of its entire production process. Smart.

The consumers who reported finding the syringes were eventually charged with criminal offences.

What if...

Cheers!

Michael Kiely

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