Well not really 'a day'. In fact it doesn't specify which day. Just "A DAY". You will get a 'thought' when there is one worth getting. Maybe I should rename the site "Try to have a thought a day" YOU CAN HAVE 'MARKETING THOUGHT A DAY' RSS FEEDBLITZ EMAILED TO YOU BY VISITING WWW.MICHAELKIELYMARKETING.COM.AU AND SIGNING ON FOR THE SERVICE. (Not every day, thought. You won't ready them all.)

Thursday, July 13, 2006

Bad PR passes like a storm in a tea cup

Hi,

Zinedine Zidane delivered the most dramatic moment of the World Cup when he headbutted Italian defender Marco Materazzi in the solar plexus.

What do you do when the boss has a brain explosion? Macquarie Bank's Nicholas Moore described Alan Jones as just a radio announcer in the early stages of the Sydney Airport debacle. Now Nicholas was probably MD Allan Moss's successor-elect. But he singlehandedly forced the share price into a vortex. Good luck, Nicholas.

John Brogden was the next Premier of NSW (he'd have smashed Iemma) until he had a bad night and foolishly resigned over a silly comment about Premier Carr's wife. (Come back John. You're a politician, not a priest.)

If you or your boss ever make the mistake of being honest about your feelings, in public, remember the words of Winston Churchill: "Never never never never resign." Nothing is as bad as it seems. People have short memories. It's tomorrow's fish and chips paper. There'll be a new scandal in the headlines soon. Tough it out. Give an explanation, apologise, but don't be silly about it. Your supporters want you to be strong for them. Live to fight another day.

Cheers!

Michael Kiely

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