A rose by another name …
Simple solution to a sales problem: rename the category. Or invent a new category name. Many consumers in Victoria want to buy unpasturised milk. They are organic food folk, who believe the processing of food robs it of its goodness. But the government forbids unpasturised milk being consumed (except by dairy farmers) because of some medieval rule about health. Well, now you can buy unpasturised milk in bottles, but the difference is the name. It’s called “bathing milk” and it is officially intended for beauty baths (a la Cleopatra).
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