People want MORE

A t-shirt for the times: I want MORE

And on the back: NO, MUCH MORE THAN THAT

Has anyone thought of putting out a line of t-shirts with "No Logo" on the front?

Naomi Klein's book "No Logo: Taking Aim at the Brand Bullies" was an anti-capitalist tome. Would she claim the intellectiual property?

How about a t-shirt with this: LOVE™

Could a clever copywriter make a living targetting geodemographics with appropriate tshirt slogans?

COPYSCHOOL IS IN

People like to feel empowered.

Found in the Readers' DIgest: an ad HEADLINE: "Updating your will? Include a charity. You have a chance to shape the future"

Here is a line from a TVC is co-wrote in the dim dark past:

"Imagine changing a child's life from poverty and despair to health and happiness with only one phone call and $12 a month. You can..."

Sounds slick, but it worked. Broke all records. Everyone else started using it.

Always try an empowerment angle when you are working on copy.

MK