Price is the quality signal that rules

The brain is easily duped into believing having a high quality wine when in fact it is drinking a "peppermint-favoured burgundy". scientist called Professor Nicholas Potts from Charles Sturt University reported that Recently a group of scientists were given 25 wines to taste in a blind tasting. The bottles had their labels covered but their prices left on. The scientists not only rated the bottles with higher prices as best. Their brains, which we being scanned, reacted to the wines according to the quality signal of price, enjoying the wine with higher prices more than the cheaper drops. But the trick was this: the prices were all reversed, with low priced wines bearing high prices and vice versa. So, as the barrow boy said to the bishop, never mind the quality, feel the width. Does it mean you can bottle swill, price it high and watch sales fly? AT least there is a group of scientists we know it will work for.