They are changing the guards at Buckingham palace.
Christopher Robin went down with Alice.
Here are the lessons from the ABC logo flap:
1. No one except a new marketing director likes change.
2. ABC viewers are more likely to think they own the place and complain.
3. As the only one of its kind, in the Australian marketplace, it barely needs a logo.
4. Logos must be designed for tomorrow, not today. The CommonwealthBank's logo caused an uproar when it was launched. Because it was designed to look relevant not in 1980 but in 2008 and beyond.
5. Logos must be maintained relative to the Times.
6. The marketing people guaranteed maximum awareness for free by leaking it and unveiling it only 7 sleeps later. They new it would cause a stink.
MK
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