Hi,
AWB's strategy for 'managing' the crisis it faces over the charges that it bribed Saddam Hussein to sell wheat to Iraq is an object lesson in how NOT to act when caught red-handed breaking the rules. First deny everything. Then seek to justify your behaviour by saying 'everyone does it', 'it's standard practice in those markets'. Then defy authorities as they seek to drag the evidence out of you. Seek injunctions to deny the enquiry access to your documents. Drag the process out, proving your guilt and making a public spectacle of your refusal to admit it.
AWB hired a New York spin doctor to give them advice, then failed to take it. He advised them to come clean up front. Over-apologise. Take their medicine and move on. The media would have a one-off field day, then it would be history.
At $700 per hour it's expensive advice if you don't take it.
Cheers!
Michael Kiely
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