Content is King!

Hi,

The future is finally here. For 20 years people have been predicting the demise of free to air television as the heavyweight champion of the media. Yesterday PBL announced that the Nine Network saw profits slump dramatically, while all its other businesses - even old fashioned magazines - are on the up. Free to air tv has been losing the important 17 to 21 segment for years. Podcasting, Youtube and other Internet services are eating up this audience. But there are other reasons. The channels have gone cheap on drama, replacing it with reality tv that has almost run out of steam. Then there's the Eddie factor. He is slashing costs at Nine, 'boning' presenters and looking for even cheaper programming. Here's where the old media can learn a lesson from the new media. Lesson: It's all about content. Eyeballs follow interest. It's not about old or new media. Harry Potter and The DaVinci Code proved the oldest medium in history - the book - could pull a decent crowd with a decent story. Why is the Australian film industry dying today? Because it has failed to deliver on content. Stories. Scripts. Simple.

Cheers!

Michael Kiely

Email responses:

Hi Michael,

Here's a page that demonstrates the importance of content rather
effectively (if crudely):

http://www.thebestpageintheuniverse.net/c.cgi?u=owned

Enjoy!

Dylan
..........

Well Put.

Jeff