Tell me lies, sell me the truth

Hi,

This is not about politics. This is about marketing. The Australian public prefer as their leader a PM who they believe tells lies over his deputy who they believe tells the truth, according to a recent survey reported in the media. (Uh-oh...) Forty percent of Australian journalists say they can’t report the truth, according to a recent survey published on crikey.com. They have to shape their reports to suit their media company’s interests. The only organizations required by law to tell the truth are marketing companies. “Marketing” is a synonym for ‘rip off’, ‘rort’ and ‘con job’ in Australia. Yet if politicians and journalists were subject to the same regulatory regime, they’d have little to say. The Lesson: each one of us decides the price of truth and either pays it or is paid it.


Cheers!

Michael Kiely

Email response:

Thanks for the daily thought Michael, always gets the brain ticking over of
a morning.

Your piece puts me to mind of many arguments I've had over the years that
touch on your theme, but mainly conjures up something I once heard the
comedian Alexei Sayle say to an audience - 'I tell the truth and you laugh,
a politician lies and you elect them'.

Cheers

David