Are you in marketing?

Hi,

10 years ago Brandweek magazine offered the following seven tell-tale signs that a company is not marketing:

1. Sales are driven by price.
2. There is no other way of differentiating the offering from the competition.
3. A steady stream of disconnected sales gimmicks is used.
4. There is no unified plan for communicating the company's message to customers, the trade and the public.
5. Most sales leads come from the sale staff. Marketing exists to create a selling environment and generate prospects.
6. Longtime customers say "I didn't know you did that."
7. There is no customer or prospect database which can be used for marketing.

Now, are you in marketing? The key is having a plan and a program which aims to build equity in your business via growing customer relationships.


Every tactic you employ should in some way promote your move in that direction.

Cheers!

Michael Kiely