When you look at a group photo...

When you look at a group photo that you are in, whose face do you search for first?

Your own? Don't be so surprised. We are obsessed about ourselves, by nature.

How much can we hear about ourselves?

Endless amounts?

So who does a prospect want to hear you talking about in a sales letter?

Themselves?

And how much of the letter should you devote to them and how much to your company?

I'll let you decide...