If you want to hide in a forest, look like a tree.
If your advertisement looks like a tree in a forest you have failed the first test.
It will pass like a ship in the night.
Clients without courage force their agencies to produce wallpaper.
Every client can buy the same 30 seconds of air time or page of publication. It's what you fill the space with that makes the difference.
Clients who refuse to maximise return on media dollar invested are committing the crime of negligence against their shareholders.
Looking around you can see that the majority of clients should be fired.
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