Well not really 'a day'. In fact it doesn't specify which day. Just "A DAY". You will get a 'thought' when there is one worth getting. Maybe I should rename the site "Try to have a thought a day" YOU CAN HAVE 'MARKETING THOUGHT A DAY' RSS FEEDBLITZ EMAILED TO YOU BY VISITING WWW.MICHAELKIELYMARKETING.COM.AU AND SIGNING ON FOR THE SERVICE. (Not every day, thought. You won't ready them all.)

Sunday, December 09, 2007

Mad cow disease hits British supermarkets

Qantas, Visy, and Telstra are only copycatting British grocery chains when they rip customers off and try to deny the bleeding obvious... Has everyone in big companies gone mad? Is is Climate Change?

This week all the British majors in groceryland have been found guilty of colluding with their milk supplier to fix prices.
Sainsbury's, Safeway and Asda admitted to the Office of Fair Trading (OFT) that they were part of a price-fixing group that took £270m extra from shoppers. They agreed to pay fines totalling £116m while the cases against Tesco and Morrisons continue after no deal was struck.

Now get this: caught red handed, then lie about it. (Pattern?) The OFT said that the amount received by farmers did not increase. Like Telstra, the majors must have read Hitler's book in which he said always tell a big lie because people are more likely to believe a big lie. All the grocers caught with their 'fingers on the scales' in this case insist that the farm gate price paid for milk did rise and that they were not ripping off customers. "There is no suggestion that what took place was an attempt to make more profit," said Justin King, chief executive, Sainsbury's. Why did it agree to pay a £26m fine? Either the OFT is lying or the CEOs of the majors are lying.

A despairing British shopper said: "Fining them is going to achieve what?...Overcharged twice, once for the milk, and then once to cover the fine"

Of course you can't say they'll be punished by the market. They control the market. The British grocery market has the world's second highest concentration of ownership. Britain's is a cartel. The highest: Australia. A duopoly.

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