Well not really 'a day'. In fact it doesn't specify which day. Just "A DAY". You will get a 'thought' when there is one worth getting. Maybe I should rename the site "Try to have a thought a day" YOU CAN HAVE 'MARKETING THOUGHT A DAY' RSS FEEDBLITZ EMAILED TO YOU BY VISITING WWW.MICHAELKIELYMARKETING.COM.AU AND SIGNING ON FOR THE SERVICE. (Not every day, thought. You won't ready them all.)

Thursday, June 07, 2007

Copywriting is not hard

The number of brilliant people who tell me they can't write documents, copy, etc. is staggering. Writing is a simple craft that requires awareness and practice. Practice is the easy part. Just repeat the task over and over. How many of you smart people who say you can't write have spent any time practicing?

Awareness is harder to come by. Let's see if this helps: have you seen or heard of programs where trainers try to "free the singer in you" or "free the dancer in you"?
Well you learn to write when you "find your voice" as a writer. You free the writer in you once you can hear the words in your head. Like a "voice".

Once you find your own voice, you can progress to learning how to use other voices, other characters' voices. But that is rushing ahead.

If you are interested in finding your voice, send me a note (michael@newhorizon.au.com) and I'll see what can be done.

Cheers!

Michael

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