What happens to a golfer when they choke? The downside risk of the shot gets to them. That's attachment to outcomes. When you have filled your mind with the experience of your successful outcome, you close your mind to doubt by removing the emotional attachment to success. Adopt a "so what" attitude. Relax. When Arjurna is called upon to shoot a fish in the eye from 100 paces in order to save his son's life, he asks Krishna what to do. Krishna says "See only the eye." Focus and relax.
Doesn't sound like a marketing idea?
Every move you make in marketing should involve risk.
The best marketers are always in the danger zone, on the frontier.
Watching other people choking.
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