Well not really 'a day'. In fact it doesn't specify which day. Just "A DAY". You will get a 'thought' when there is one worth getting. Maybe I should rename the site "Try to have a thought a day" YOU CAN HAVE 'MARKETING THOUGHT A DAY' RSS FEEDBLITZ EMAILED TO YOU BY VISITING WWW.MICHAELKIELYMARKETING.COM.AU AND SIGNING ON FOR THE SERVICE. (Not every day, thought. You won't ready them all.)

Thursday, March 30, 2006

Some are more equal....

I promised to tell you why some companies - especially telcos and banks - treat people like s---, as though the customer service revolution had never happened.

It goes like this: there was this guy called Pareto who worked out that 20% of your customers give you 80% of your business.

You could work out who they were by looking st your books This came as a revelation to many companies, who used the 80:20 principle as a means of allocating resources.

For the fortunate 20%, times got better, but for the 80%, things got worse. Prices and fees went up, service levels fell.

So now these companies are working on a principle that it is good business to p--- off the majority of your customers.

S----- f----- i-----!

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