I got a chain email today which could spell doom for the oil companies. It predicts that petrol will hit $1.70 this summer. The oil companies are untouchable. They can charge whatever they like. They keep moving the price around to keep our minds off the rise in average prices. Well someone has had enough and has devised a way for consumers to fight back. The plan is to get as many consumers as possible to boycott the majors and start a price war as they try to win us back. How do you organise a consumer boycott these days? Use viral marketing vias the Net. The originator of the email sent it to 30 friends. He asked them to send it on to 10 friends. In only 5 successions, it will have reached 3 million consumers. Now of course many won't send it on. But it has been through 12 successions to get to me. Boycott BP and Shell, it says. I'd throw in Caltex for good measure. WIll it work? Let's wait and see.
PS.Until I work out how to embed the powerpoint document in this blog, you'll have to email me for a copy if you want to pass it on.
Email me on michael@michaelkielymarketing.com.au or call (02) 6374 0329
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